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Navigating Success: Unveiling the Triumphs of Connect Asia 2023 Event Management

  • Writer: Maizatul Amirah
    Maizatul Amirah
  • Aug 23, 2023
  • 2 min read

Updated: May 2, 2024


In the fast-paced world of business, the Connect Asia 2023 event emerged as a beacon of opportunity, fostering the growth of local players in the international marketing arena. With a vision to identify potential prospects, recognize new markets, and establish invaluable networks, this event proved to be a pivotal moment for participants. Over the span of three days, attendees were exposed to enriching experiences through international masterclass sessions, illuminating panel discussions, and personalized mentoring sessions. This blog delves into the intricate behind-the-scenes journey of orchestrating this transformative event and celebrates the achievements that sprung forth.


My Role in the Event - As the orchestrator behind the scenes, I shouldered the weight of the logistical side of Connect Asia 2023, ensuring that every aspect was executed seamlessly. My responsibilities encompassed:

  1. Securing the Perfect Venue: My task began by engaging with the prestigious Royale Chulan Hotel Damansara. I meticulously negotiated terms, solidified agreements, and addressed any concerns to guarantee a conducive event venue. The harmony between the venue and the event’s objectives was crucial in setting the stage for success.

  2. Crafting Invitations: The event's success hinged on the attendees, and to ensure their presence, I, along with my team, meticulously prepared invitation letters. Our comprehensive approach extended to managing a Google Form that streamlined the registration process, ensuring that all information was accurate and accessible.

  3. Showcasing Excellence: I harnessed the power of visual communication by crafting a captivating short video. This video served as a glimpse into the upcoming event, capturing the essence of what Connect Asia 2023 aimed to achieve. The video was poised to impress and set the tone for the event, including a presentation to the esteemed Media and Communication Minister.

  4. Technical Expertise: On the event day, my responsibilities extended to managing the technical department. From slide presentations to e-backgrounds and carefully curated songs, I ensured that the event's technical aspects were flawlessly executed, contributing to the overall immersive experience.

  5. Mentoring for Success: Beyond the logistics and technical aspects, I was also deeply involved in the event's core offering - the mentoring sessions. Guiding and facilitating interactions between registered participants and seasoned market players allowed me to contribute directly to the transformation of aspiring marketers.


The efforts invested in Connect Asia 2023 bore rich fruits, both professionally and personally. Notably, I had the privilege to forge connections with prominent names in the media industry, including Adrien Teh, the director from Malbat, and Ms. Shahila, the General Manager of TV3. These connections weren't just surface-level, but they sparked inspiration and imparted insights that enriched my understanding of the industry landscape.


Moreover, my involvement in the event acted as a crucible for refining my event management skills. Assisting across various dimensions of the event provided me with a holistic understanding of the intricacies involved, honing my ability to orchestrate large-scale gatherings with finesse.


Connect Asia 2023 stands as a testament to the power of collaboration, innovation, and dedication in shaping transformative experiences. The event's resounding success not only prepared local players for international marketing but also left an indelible mark on the journey of those who orchestrated it. As the curtain fell on this chapter, the connections made, skills refined, and achievements unlocked continue to ripple through the corridors of the professional world, inspiring future endeavors in event management.



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©2024 by Maizatul Amirah Mahat.

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